Well the same could be said for those slick dance moves that you used to slay them on the dance floor back in the day. You might have wowed them back when, but they’re a little woeful right now…
If you’re trying to drive business with an ad in the local newspaper and a coupon in the mail, and that’s worked for you in the past, then fantastic. Good for you. Maybe that will continue to work for you.
Odds are your competitors aren’t just relying on snail-mail and sandwich boards.
“But wait,” you say “I’ve got a Facebook page and I use email flyers!” Again, that’s fantastic and if that’s working for you, great! But again, what are the odds that your competition is several moves ahead of you. Shaking and baking their way through a new digital dance floor, hard wired in to their customers, knowing what they want with a tap and a tweet.
Meanwhile the newspaper with your ad sits in the recycling bin…
But, take heart. There’s hope. You just need to take those killer moves off of the old dance floor and bring them to a new one.
On this new dance floor, you have a larger audience and you have more direct access to them. Plus, they’re watching your every move, every minute of every day. You should be utilizing this spotlight through online tools like social networking and mobile blogging, while communicating with and expanding your audience.
Online marketing tools like local SEO, mobile blog websites and social media integration are no longer tactics that only the cutting edge, uber-hip tech geeks are using. These tools are now globally recognized and universally accepted as arguably the most direct and effective ways of connecting with your customers and building your brand.
Reaching your clients ten years ago was a much different game than reaching them now. Consumers danced to a much different beat back then. What’s the big difference? Why is the music changing so rapidly at the big dance? The reason is the newest members on the dance card….”social networking” and it’s dance partner “mobile media.”
With these new moves bumping and thumping their way all over the dance floor, how do businesses get to dance the boogie or the woogie with Facebook, Linkedin and Twitter, without tripping over their two left feet?
Easy, you invite them all to the party!
Just like Jagger can play a packed auditorium to get the fanatical reaction from a souped up crowd, so web250 heads on to the crowded dance floor with the old school dance moves of yesteryear and mashes them with the latest driving beats of today’s technology.
It all makes sense really, you keep doing what works and we take that to market using a plethora of net-driven marketing tools. The moves you made that worked ten years ago – with the right environment and using the right tools – can still work today.
Well most of them anyway…