Stop SOPA/PIPA!

It would suck to see this right? Well that’s whats happening with SOPA/PIPA.

If you don’t know what this means read on. This brief taken from from Wikipedia explains it and why you should be very, very concerned.

The Stop Online Piracy Act (SOPA) is a law (bill) of the United States proposed in 2011 to fight online trafficking in copyrighted intellectual property and counterfeit goods. Proposals include barring advertising networks and payment facilities from conducting business with allegedly infringing websites, barring search engines from linking to the sites, and requiring Internet service providers (ISP) to block access to the sites. The bill would criminalize the streaming of such content, with a maximum penalty of five years in prison.

User-content websites such as YouTube would be greatly affected, and concern has been expressed that they may be shut down if the bill becomes law. Opponents state the legislation would enable law enforcement to remove an entire internet domain due to something posted on a single blog, arguing that an entire online community could be punished for the actions of a tiny minority. In a 1998 law, copyright owners are required to request the site to remove the infringing material within a certain amount of time. SOPA would bypass this “safe harbor” provision by placing the responsibility for detecting and policing infringement onto the site itself.

Lobbyists for companies that rely heavily on revenue from intellectual property copyright state it protects the market and corresponding industry, jobs, and revenue. The US president and legislators suggest it may kill innovation. Representatives of the American Library Association state the changes could encourage criminal prosecution of libraries. Other opponents state that requiring search engines to delete a domain name begins a worldwide arms race of unprecedented censorship of the Web and violates the First Amendment.

On January 18, English WikipediaReddit, and several other internet companies coordinated a service blackout to protest SOPA and its sister bill, the Protect IP Act, an estimated 7,000 smaller websites either joined in or posted some kind of protest. Companies, including Google, posted links and images in an effort to raise awareness. A number of other protest actions were organized, including petition drives and boycotts of companies that support the legislation.

Moves Like Jagger

Some things never seem to go out of style.  Same thing for your business right? You do what you do well, it’s worked in the past, so you keep doing it.

Well the same could be said for those slick dance moves that you used to slay them on the dance floor back in the day. You might have wowed them back when, but they’re a little woeful right now…

If you’re trying to drive business with an ad in the local newspaper and a coupon in the mail, and that’s worked for you in the past, then fantastic. Good for you. Maybe that will continue to work for you.

Odds are your competitors aren’t just relying on snail-mail and sandwich boards.

“But wait,” you say “I’ve got a Facebook page and I use email flyers!” Again, that’s fantastic and if that’s working for you, great! But again, what are the odds that your competition is several moves ahead of you. Shaking and baking their way through a new digital dance floor, hard wired in to their customers, knowing what they want with a tap and a tweet.

Meanwhile the newspaper with your ad sits in the recycling bin…

Bummer.

But, take heart. There’s hope. You just need to take those killer moves off of the old dance floor and bring them to a new one.

On this new dance floor, you have a larger audience and you have more direct access to them. Plus, they’re watching your every move, every minute of every day. You should be utilizing this spotlight through online tools like social networking and mobile blogging, while communicating with and expanding your audience.

Online marketing tools like local SEO, mobile blog websites and social media integration are no longer tactics that only the cutting edge, uber-hip tech geeks are using. These tools are now globally recognized and universally accepted as arguably the most direct and effective ways of connecting with your customers and building your brand.

Reaching your clients ten years ago was a much different game than reaching them now. Consumers danced to a much different beat back then. What’s the big difference? Why is the music changing so rapidly at the big dance? The reason is the newest members on the dance card….”social networking” and it’s dance partner “mobile media.”

With these new moves bumping and thumping their way all over the dance floor, how do businesses get to dance the boogie or the woogie with Facebook, Linkedin and Twitter, without tripping over their two left feet?

Easy, you invite them all to the party!

Just like Jagger can play a packed auditorium to get the fanatical reaction from a souped up crowd, so web250 heads on to the crowded dance floor with the old school dance moves of yesteryear and mashes them with the latest driving beats of today’s technology.

It all makes sense really, you keep doing what works and we take that to market using a plethora of net-driven marketing tools. The moves you made that worked ten years ago – with the right environment and using the right tools – can still work today.

Well most of them anyway…

THE WEB250 SOLUTION

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WEB250: A ONE-STOP ONLINE SOLUTION FOR SMALL BUSINESSES FOR $250 DOWN As a business owner you should know this: Customers are browsing with their laptops, smartphones and iPads, looking for your business…or a business like yours. If you have a weak … Continue reading